Friday, August 04, 2006

First he invents the internet...

LOS ANGELES -- Just before Al Gore launched Current TV a year ago, there were more than a few guffaws heard throughout the industry. The idea of a young adult cable channel consisting of viewer-created video "pods" and interactive ads seemed like a joke.

Nobody's laughing anymore.

"Obviously, they didn't get what we were doing," says Joel Hyatt, CEO and co-founder of San Francisco-based Current TV. "Now, just shy of our first anniversary, the entire industry is copying us -- how we are engaging our audience to contribute to the content they consume. Those executives that scoffed at us are now saying to their teams: Go figure out how to do what Current is doing."

Indeed, in the year since the 24-hour network premiered on Aug. 1, 2005, Current TV is seeing its model readily duplicated by such major cable players as MTV and VH1, and soon, the newly formed CW broadcast network.


What a slacker...


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