Saturday, July 01, 2006

Giant marketing stunt: part 2



WASHINGTON - A Christian-themed movie (Facing the Giants) about a football coach's faith in God is finding an audience in Congress — not so much for its inspirational message, but for the PG rating it received.

House Majority Whip Roy Blunt, R-Mo., and other lawmakers are demanding explanations after hearing complaints that the movie "Facing the Giants" was rated PG instead of G due to religious content.

The Motion Picture Association of America claims the controversy arose from a miscommunication with the filmmakers. It says religion was not the reason for the rating.

"This incident raises the disquieting possibility that the MPAA considers exposure to Christian themes more dangerous for children than exposure to gratuitous sex and violence," Blunt said in a letter to MPAA Chairman and Chief Executive Officer Dan Glickman.

After meeting with MPAA officials, Blunt and a handful of other House members said they remain concerned about the subjective native of the ratings process.

"I'm not satisfied," said Rep. Marsha Blackburn, R-Tenn., who attended the meeting with Blunt. "We probably will want to revisit this ratings process to have some commonality in the standards that exist for movies, videos and video games."

An MPAA spokesman did not return calls seeking comment. But in a letter to Blunt in June, the MPAA's Glickman insisted the rating for "Facing the Giants" was not based on religious content.

Glickman said the movie's producers agreed with the rating and never appealed it.

Source




So, more free publicity for Facing the Giants. But wait, I'm giving them free publicity too! What's it all mean?

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