...it's the latest version of Kentucky Fried Chicken founder Colonel Harland Sanders, one of the best-known brand icons in the world.
It's part of a strategy to reconnect with the baby boomers, who still have fond memories of the original Col. Sanders, while appealing to younger fast-food users who may not know who the old dude is but like his picture.
The new Colonel is younger, better defined, a video-age celebrity chef. And he doesn't have to share his space with the letters KFC. He's meant to represent Kentucky Fried Chicken again. His new look is less like your grandfather and more like your cousin.
More like my cousin? If they want to improve business, get into those stores, clean them up, and improve the freaking service...