Wednesday, June 21, 2006

This week's controversy marketing stunt

A low-budget, inspirational football movie made by Baptist pastors in Georgia has triggered a flood of attacks by Christian groups that accuse Hollywood's main trade association of penalizing the film by giving it a PG rating.

In the last week alone, the Motion Picture Assn. of America, which oversees the rating board, has been swamped with more than 15,000 e-mails arguing that "Facing the Giants" deserves a more family-friendly G rating. The complaints — the number of which may be 10 times the previous record for reaction to a ratings decision — say the movie is being unfairly targeted for its religious themes.

This incident raises the disquieting possibility that MPAA considers exposure to Christian themes more dangerous for children than exposure to gratuitous sex and mindless violence," said Rep. Roy Blunt (R-Mo.).

Joan Graves, chairwoman of the MPAA's rating board, said Tuesday that the decision had nothing to do with Christianity but was based on football violence as well as the inclusion of mature topics such as depression and infertility.

In a rare interview granted in an attempt to defuse what she calls a controversy born of miscommunication, Graves said that although infertility and depression are involved in the coach's "crisis of faith," the religious story line itself did not raise a red flag.


Now, if they will only reconsider the NC-17 they gave that new Davey and Goliath flick...


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